NEW YORK, NY (The Sportsman’s Daily Wire Service) — If you’re over the age of 21 and can do a triple cartwheel on ice skates followed by a triple lutz and stick your landing – all while keeping your pom poms aloft — address your resume to the Florida Panthers, attention Sparkles Botwinick. The modest uptick in Stanley Cup viewership has emboldened NFL Commissioner Gary Bettman to add new bells and whistles to the “product,” beginning with a push to upgrade cheerleading squads around the league.
“For years we tried increasing the level of graphic violence, from having goalies go without masks long after the technology was available to making sure every team had at least one thug capable of turning a ten foot radius of ice into a patch of freshly chilled blood,” said Bettman during a news conference where he made the announcement. “Fans across North America couldn’t get enough of it, but today we’re competing with the NBA and NFL for a share of the global entertainment dollar. While some NHL teams have put some quality T&A on ice, it’s clear we need to upgrade the product league-wide to compete with the more established NBA and NFL cheerleading squads.” (more…)