Kotex New Sponsor of NHL; But Only During Periods
NEW YORK (Sportsman’s Daily Wire Service) The NHL as been trying to figure a way to increase it’s viewership among women. Now a bold new marketing move may start that trend.
Kotex® feminine hygiene products have signed on for the 2012-13 season with the hopes of luring more sports minded ladies to hockey arenas.
“I’ve been using Kotex® products since 1988.” said Melinda Wilkerson, a New York Rangers fan from Peekskill, New York. “Just wait’ll I tell Susie, Carol, and Yolanda that Kotex has ads at Rangers games. Finally, a sport that targets women and their needs. I could almost cry.”
The NHL says that the ads will not appear in every market initially and will only be seen on electronic signage and digital graphics displays during play and not between periods.
“Gently reminding people of menstrual cycles while the period is happening is both subtle and dripping with irony, you’ll pardon the pun.” said NHL Commissioner, Gary Bettman. “But between periods isn’t going to happen just yet. We’d rather have frenzied fans jockeying for position for t-shirts being shot out of a cannon, than sleeves of feminine protection products raining down on the uninitiated. Our research tells us we’re just not there yet as a society.”