NEW YORK (Sportsman’s Daily Wire Service) Besides trying to not to lose the entire 2012-13 season, the NHL as been trying to figure a way to increase it’s viewership among women. Now a bold new marketing move may start that trend.
Kotex® feminine hygiene products have signed on for what they hope will be the remainder of this season with the hopes of luring more sports minded ladies to hockey arenas.
“I’ve been using Kotex® products since 1988.” said Melinda Wilkerson, a New York Rangers fan from Peekskill, New York. “Just wait’ll I tell Susie, Carol, and Yolanda that Kotex has ads at Rangers games. Finally, a sport that targets women and their needs. I could almost cry.” (more…)