Sportsman’s Daily’s Experiment with Outsourcing Satire Overseas Deemed “Epic Fail”
Wednesday, March 3rd, 2010
Lost in Translation. This undated photo shows an overseas office bustling with sports satire that may be hard hitting, but dripping with ambiguity.
The Problem: Sports Humor Lost in Translation
BOCA RATON, FL (Sportsman’s Daily Wire Service) With the cost of satire on the rise, The Sportsman’s Daily made a bold move last December by outsourcing a bulk of its satirical writing overseas. The sense of excitement in the company’s main office soon turned to one of profound frustration. (more…)
